Slide Genius

Challenge:

A leading global packaged goods company (Client) had produced more than 200,000 cases of a protein drink for one of their big box retail partners. Shortly before the inventory was to be shipped, the big box retailer had revised the order to 75,000 cases, leaving the Client with more than 125,000 cases of excess code-dated inventory.  

Solution:

Anchor paid the Client their full wholesale price and took immediate title of the inventory. Anchor resold the inventory into various secondary and tertiary channels that did not conflict with any of the Client’s primary sales channels. In addition to paying full wholesale, Anchor absorbed the cost of freight of more than 80 full truckloads.

Execution:

The Client used the Anchor Trade Credit to reduce cash outlays for media in the areas of cable TV, programmatic digital, radio and out-of-home. All media matched the Client’s net costs and buying guidelines which were independently developed by the Client’s agency. 

Benefits:

• Client was able to recover their full wholesale price as well as freight costs for the entire inventory without disrupting any of their primary sales channels.

• Media was delivered adhering to the established media buying strategy and pricing developed by the Client’s media agency.

Challenge:
A domestic retailer of headwear (Client) had multiple lease obligations in various retail and mall locations throughout the U.S.  The revenue produced at these locations was not enough to sustain a profitable business. 

Solution:
Anchor paid the Client an amount, in both Cash and Trade Credit, that was equal to the remaining lease obligations.  This payment from Anchor gave the Client the ability to exit their leases without taking any financial losses.  In exchange for this payment, the Client then committed to purchase a pre-determined amount of their existing media budget through Anchor.

Execution:
Anchor placed the Client’s National Cable, Local Television and Digital Media. Media was delivered at the existing guidelines, specifications, pricing and added value, all developed by the Client’s agency.  The media posted to its guaranteed goals, and a media audit was performed which further confirmed delivery.

Benefits:
• Client avoided the losses inherent with subletting the locations.
• Media was delivered adhering to the established media buying strategy and pricing developed by the Client’s agency.

Challenge:

An international spirits company (Client) had a manufacturing facility in Puerto Rico.  The government offered a one-time tax incentive for the Client to upgrade their capital equipment.  As part of the upgrade, the Client had to dispose of its existing bottling equipment; the fair market value of the equipment was less than the book value, which would have generated a significant loss.

Solution:

Anchor paid the Client the full book value in the form of Trade Credits.   As part of the transaction, Anchor handled the dismantling and resale of the capital equipment for the Client.

Execution:

The Client purchased National Cable Television, Local Television, Out of Home, and Digital Media through Anchor.  Media was delivered at the existing guidelines, specifications, pricing and added value developed by the Client’s global Media Agency. 

Benefits:

• Client was able to mitigate the loss associated with the disposition of the bottling equipment.
• Anchor handled the disposition of the equipment, providing additional benefit in terms of resource allocation and cost.
• Media was delivered adhering to the established media buying strategy and pricing developed by the Client’s media agency.

Challenge:

A well-known global pharmaceutical company (Client) purchases significant numbers of cars on an ongoing basis for its outside sales teams.  When the Client performed a detailed fleet analysis, it was discovered that the actual residual value of the cars was $10MM, while the residual book value was over $16MM. 

Solution:

Anchor paid the Client the full residual book value in the form of cash and Trade Credits.   Anchor worked closely with the Client to ensure the vehicles were disposed of in a manner that met their internal and external guidelines.

Execution:

The Client purchased National Cable Television through Anchor.  Media was delivered at the existing guidelines, specifications, pricing and added value developed by the Client’s global Media Agency.  The media posted to its guaranteed goals, and a media audit was performed which further confirmed delivery. In addition to media purchases, the Client was able to use Anchor Trade Credits to offset the cash cost of purchasing through some of their existing vendors through Anchor’s Client-Directed Trading program. 

Benefits:

• Client was able to recover the loss in the residual value at the end of their fleet vehicle cycle.
• Media was delivered adhering to the established media buying strategy and pricing developed by the Client’s media agency.

Challenge:

A global producer and marketer of dairy products (Client) used a distributor network to get their product sold through retailers.  Unfortunately, one of their major distributors filed for bankruptcy under Chapter 11.  This distributor owed the Client over $14MM, which would have been settled for pennies on the dollar.  In addition, the settlement was delayed as the bankruptcy case wound its way through the legal system.

Solution:

Anchor paid the Client $14MM in Trade Credit which they were able to use immediately to offset a portion of the cash cost for media purchases.   This payment from Anchor gave the Client the ability to avoid the financial loss of the bankruptcy claims immediately.

Execution:

Anchor placed the Client’s National Cable, Local Television, Digital Media and Out of Home Media for both its national and regional companies.  Media was delivered at the existing guidelines, specifications, pricing and added value developed by the Client’s multiple local and national Media Agencies. 

Benefits:

• Client avoided the losses inherent with the disposition of bankruptcy claims.
• Client was able to benefit from using the Trade Credit immediately, rather than waiting for a bankruptcy claim to be processed. 
• Media was delivered adhering to the established media buying strategy and pricing developed by the Client’s multiple agencies.

Challenge:

A leading manufacturer of composite decking (Client) was the lead sponsor for a NASCAR racing team.  The Client shifted their marketing strategy, and decided it no longer wanted to participate with NASCAR.  Unfortunately, due to the structure of their sponsorship agreement, the Client had a significant financial obligation remaining, and could not simply back out of the sponsorship.

Solution:

Anchor purchased the sponsorship at full cost in the form of Trade Credits. Anchor worked closely with the NASCAR racing team to find a new sponsor.  As it turned out, one of Anchor’s existing clients took over the sponsorship.

Execution:

With the change in marketing strategy, the Client purchased Local Television and Radio, along with Digital Media through Anchor.  Media was delivered at the existing guidelines, specifications, pricing and added value developed by the Client’s multiple local and national Media Agencies. 

Benefits:

• Client was able to pivot its marketing strategy without losing money on a contractual sponsorship obligation.
• Media was delivered adhering to the established media buying strategy and pricing developed by the Client’s media agency.