5 Steps to Improving EBITDA and Increasing Cash Flow

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Step 1

Asset Identification

Inform Anchor team about your underperforming asset.

  • Excess inventory
  • package changes
  • raw materials
  • MRO parts
  • machinery
  • real estate (owned or leased)
  • Slow-moving and obsolete inventory
  • Fleet vehicles
  • Discontinued products
  • LTOs
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Step 2

Review Мedia

Client provides Anchor with its media plan.  Anchor reviews the media plan, evaluates the media plan and provides the client with a recommendation of where trade can best be utilized.

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Step 3

Receive Payment

Anchor pays original wholesale, COG’s (Cost of Goods) or full asking price for the underperforming asset, in the form of Trade Credit, cash or a combination of both.

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Step 4

Purchase Media

Anchor buys the client’s media adhering the client’s strategy and costs.  The client then pays for the media with cash and Trade Credit.

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Step 5

Receive Benefits

Client avoids all financial losses related to the asset, improves EBITDA, and increases cash flow.

Media Capabilities and Activation

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Programmatic Media Buying

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retargeting

Publisher Direct / Sponsorships

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Hyperlocal

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data-marketing

E-mail Marketing

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Digital Out-of-Home

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cross-service-delivery

E-commerce / Retail

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CRM / CDP Platforms

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Media Mix Modeling

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Explore Digital Media

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Take the Next Step Towards Success

Ready to transform your assets and amplify your media presence?

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