Digital Media Capabilities
Programmatic Media
The transacting of digital media in real-time through the real-time connection of publisher inventory to audience-based buying platforms.
CRM
Build Long-Lasting Customer Relationships: The use of a company’s customer data and insights to drive targeted and personalized marketing efforts across various media channels. This strategy involves analyzing customer information collected through CRM systems to understand preferences, behaviors, and purchase history.
By leveraging CRM data, businesses can create more effective media campaigns by targeting specific segments of their audience with messages that are tailored to their known interests and interactions with the brand. This can include customizing ad content, timing, and placement to align with the customer’s position in the sales funnel or lifecycle.
Cross-Device Delivery
Crafting personalized brand experiences across all screens, devices, and environments.
Performance-Based
Media deployed against performance KPIs such as return on ad spend (ROAS), Cost per order, or cost per lead depending on the client. Media is optimized both deliberately and algorithmically to deliver against the performance goal.
E-commerce / Retail
E-commerce media platforms like Walmart Connect and Target Roundel are in-house advertising solutions offered by major retail brands. They allow suppliers and partners to advertise their products directly on the retailers’ websites and apps, as well as through other digital channels leveraging their 1st party datasets.
Video / Display
Display: Visual-based advertisements on websites across the internet. These ads come in various formats, such as banners, squares, or rectangles, and can be static images or animated graphics. They often contain text, images, and sometimes audio to convey a marketing message. Display ads allow businesses to target audiences with specific interests, browsing behavior, or demographic information. The main goal is often to capture users’ attention and direct them to a landing page where they can learn more about a product or service.
Video: using video content to promote a product, service, or brand. These ads can appear before, during, or after video content on websites across the internet. Video ads are especially effective because they combine visuals, sound, and motion to tell a compelling story or demonstrate a product’s benefits. They can range from short clips to longer, more narrative formats and are designed to be engaging and memorable. Video advertising can be highly targeted, similar to display ads, and often includes a call-to-action (CTA) to guide the viewer to the next step in the customer journey, such as purchasing or learning more about a brand.
Branding
A holistic branding approach crafts a compelling narrative that resonates with audiences, combining strategic messaging with creative visual design.
Publisher Direct / Sponsorships
A type of buying that involves a direct relationship and negotiation between the advertiser or agency and the publisher, resulting in a more customized and integrated advertising experience. Sponsorships can include exclusive branding on a particular section of a website, within a series of content, or during an event hosted by the publisher, providing the advertiser with prominent visibility and association with the publisher’s brand.
Analytics
Advanced analytics turn campaign data into actionable insights, offering clarity on performance metrics and ROI. Real-time analysis enables informed decision-making and continuous campaign optimization, keeping strategies ahead in a dynamic market.
Research
Comprehensive research services explore market trends, audience preferences, and competitive landscapes, providing a 360-degree view of the industry.
CTV
Connected TV advertising combines the broad reach of traditional television with the precision of digital targeting. Engaging audiences on their smart TVs with tailored content resonates deeply, integrating brands into their entertainment experience
Hyperlocal
Hyperlocal advertising engages audiences precisely where they are, delivering highly relevant, location-based ads in specific neighborhoods or areas. This granular targeting ensures maximum relevance and engagement, making messages resonate more profoundly with local audiences.
Attribution Modeling
Attribution modeling dissects the influence of each marketing touchpoint on customer behavior, enabling a deeper understanding of channel contributions to conversions. This insight allows for smarter budget allocation and campaign optimization, ensuring marketing investments yield the best returns
Tailored email marketing campaigns blend compelling content with personalized experiences to connect with audiences at a deeper level. Strategic timing, segmentation, and content creation drive higher engagement, open rates, and conversions, turning emails into a powerful marketing tool.
DOOH
Digital out-of-home advertising transforms public spaces into engaging ad experiences, using dynamic digital billboards and interactive displays in high-traffic settings. This approach combines the visual impact of traditional outdoor advertising with the targeting precision of digital media
Audience Segmentation
Targeted advertising is unlocked through advanced audience segmentation, categorizing audiences based on specific criteria like demographics and behaviors. Personalized campaigns tailored to different groups lead to higher engagement and more effective advertising spend.
Native
Native advertising seamlessly integrates ads into user experiences, creating content that mirrors the look and feel of the platform. This non-intrusive approach leads to higher user engagement and better brand acceptance, making ads a natural part of the browsing experience.
Data Management
Comprehensive data management involves harnessing the full potential of data, focusing on collecting, organizing, and analyzing information to provide actionable insights for marketing strategies. This includes ensuring data accuracy, security, and implementing sophisticated analytics for effective decision-making.
CDP
A Customer Data Platform (CDP) is a unified database that aggregates and integrates customer data from various sources to create a single, comprehensive view of each customer. This platform enables companies to consolidate and manage customer data such as demographics, behavior, transactional data, and other interactions across multiple channels and touchpoints.
A/B Testing
A/B testing, also known as split testing, is a method used in digital marketing to compare two versions of an advertisement to determine which one performs better in terms of audience engagement and conversion rates.
Dynamic Creative Optimization (DCO)
Dynamic Creative Optimization (DCO) is a form of programmatic advertising technology that creates personalized ads based on data about the viewer at the moment of ad serving. By utilizing algorithms and real-time data, DCO automatically adjusts the creative components of an ad (such as images, copy, or calls-to-action) to display an ad variation that is most likely to resonate with the individual who is viewing the ad.
The personalization is based on various factors, including the viewer’s demographic details, geographic location, browsing history, past purchase behavior, and other contextual data points. The goal of DCO is to optimize the ad’s performance by making it more relevant to the viewer, thereby increasing the likelihood of engagement and conversion.
