Capabilities

Anchor guarantees its clients the same quality media, added value and net pricing that they would otherwise receive through their agency. We collaborate with you and your agency to make sure that all financial and media KPIs are delivered, while leveraging your underperforming asset at its full original value.

Anchor clients use their trade credits to reduce their cash outlays for a host of services including consumer media, retail marketing and sponsorship opportunities.

Capabilities Content

Traditional Media

Retail Marketing

Digital Media

Experiential Marketing

All media buys and marketing promotions remain at the direction of the client and their agency. Clients maintain all creative requirements, buying specifications and added-value requests. From television and outdoor to the ever-changing world of digital media, our full-service company can provide:

Television

  • National Broadcast & Cable
  • Local Broadcast
  • Programmatic

Radio

  • Network
  • Local

Print

  • Consumer Magazines
  • Newspapers

Out-of-Home

  • Billboards / Bulletins
  • Airports / Transit
  • Street Furniture
  • Cinema Advertising
  • Digital / Mobile

Anchor will enhance your brand position and keep your products top-of-mind throughout the path to purchase with high-profile retail marketing. Let us activate and manage efficient retail campaigns that bring your brand to life and increase ROI when and where it matters most.

Retail Merchandising

  • In-Store Signage & Displays
  • Branded Kiosks
  • Product Sampling & Trial
  • Mobile Retail Extensions

Printing Services

  • Digital Printing
  • Offset Printing
  • Mailing Services/Full Bindery
  • Fulfillment

Retail Promotions

  • Design Services
  • Promotional Giveaways
  • Branded Premiums
  • Gift with Purchase Incentives

Experiential Activations

  • Trade Show Booths
  • Pop-Up Shops
  • Mobile Showroom
  • Street Team Marketing

Anchor keeps your brand at the forefront of the ever-evolving digital landscape with digital expertise in programmatic, web design & development, display advertising, content marketing, social media and analytics. We are the only corporate trading company that is Google Analytics certified (1 of only 30 Google Premium Certified agencies).

Digital

  • Display
  • Online Video
  • OTT/CTV
  • Streaming Audio
  • Mobile
  • Native Advertising
  • Influencer Marketing
  • Programmatic
  • Publisher Direct

Anchor clients have entrée to valuable event opportunities that are often cost-prohibitive with traditional marketing budgets. Through our dedicated sports and event marketing division, we have tapped the greatest minds in the business to deliver powerful event sponsorships and targeted activations that range from national tours to localized initiatives. Our collaborative approach will leverage strategic alliances, provide turn-key execution and expand your marketing footprint in new, creative ways.

Event Opportunities

  • Sporting Events
  • Music Tours
  • Film Festivals
  • Award Ceremonies
  • Health Expos
  • Trade Shows
  • Cause-Related Programs
  • Conferences

The simple, direct Anchor approach allows clients to expand
and enhance their brand footprint
without additional cash outlays.