5 Steps to Improving EBITDA and Increasing Cash Flow

elevating_overlay_big_image
Step 1

Asset Identification

Inform Anchor team about your underperforming asset.

  • Excess inventory
  • package changes
  • raw materials
  • MRO parts
  • machinery
  • real estate (owned or leased)
  • Slow-moving and obsolete inventory
  • Fleet vehicles
  • Discontinued products
  • LTOs
step_2_analyze_media-1-min
Step 2

Review Мedia

Client provides Anchor with its media plan.  Anchor reviews the media plan, evaluates the media plan and provides the client with a recommendation of where trade can best be utilized.

step_3_receive_the_payment
Step 3

Receive Payment

Anchor pays original wholesale, COG’s (Cost of Goods) or full asking price for the underperforming asset, in the form of Trade Credit, cash or a combination of both.

651f3bb8b771fd2bb008659e_what-is-media-buying-strategy
Step 4

Purchase Media

Anchor buys the client’s media adhering the client’s strategy and costs.  The client then pays for the media with cash and Trade Credit.

Training-Measurement-Myths-12.18.20
Step 5

Receive Benefits

Client avoids all financial losses related to the asset, improves EBITDA, and increases cash flow.

Media Capabilities and Activation

c-tv

Programmatic Media Buying

Explore
retargeting

Publisher Direct / Sponsorships

Explore

Hyperlocal

Explore
data-marketing

E-mail Marketing

Explore
audience-buying

Digital Out-of-Home

Explore
cross-service-delivery

E-commerce / Retail

Explore
atribution-modelling

CRM / CDP Platforms

Explore
mobile-geo

Media Mix Modeling

Explore
anchor-white

Explore Digital Media

FX_International_logo
Experian_logo
Group 14014501
GumGum
History_Channel_logo
Audacy
TBS_logo_2016
Vector
Sinclair_Broadcast_Group_new_logo
Paramount_Network_wordmark_(Black)
The_Trade_Desk
Spotify_logo_with_text
Outfront_Media_Logo
HGTV_logo
Microsoft_logo_(2012)
Comedy_Central_2018
Hulu_Logo
LG_logo_(2014)
Xandr
JCDecaux_logo
FOX_Sports_logo
google 1
Yahoo!_(2019)
Food_Network_Logo
sxm_media
Zeta_logoPrimary
Lamar_Advertising_Company_logo
ITN_logo
Roku_logo
USA_Network_logo_(2016)
amazonams 2
ESPN_wordmark
Group 14014499
Group
Logo_Lifetime_2020
pubmatic-vector-logo
Adult_Swim_2003_logo
Galavision_Logo_2013

Take the Next Step Towards Success

Ready to transform your assets and amplify your media presence?

This field is for validation purposes and should be left unchanged.
All mandatory fields are marked with *