We are Independent
Anchor is independently owned-and-operated, deploying a team approach that works seamlessly with our clients’ brand teams and agencies. Our financially sound investment and trading strategies, combined with our extensive industry expertise, enables us to restore full value to any type of underperforming asset with a verifiable financial process in place. We do not report to, or take direction from a parent agency or holding company, whose direct pressure on their agencies can influence the media spend towards areas where it works best for the agency’s P&L, and not the client’s.
We are Omni-Channel
Anchor delivers an integrated media approach for our clients, driven by data and consumer insights. We invest in both people and technology, and drive results through a combination of our media and trading expertise. Our results are proven through the effective measurements of KPIs, using insights and proprietary dashboards. These analytic tools provide a quantifiable measurement of media deliverables, in areas ranging from mobile, programmatic and display, to linear/non-linear TV, audio and out-of-home.
We are Veteran-Owned
Anchor is a Veteran-Owned business certified by the U.S. Department of Veteran Affairs, the New York State Office of General Services, the National Veteran-Owned Business Association (NaVOBA) and the National Veterans Business Development Council (NVBDC).
Founded by Sean Magee, a U.S. Navy Veteran with twenty-five years of experience in the Corporate Trade and media industry, Anchor operates on three core principles: discipline, teamwork and altruism. Combining the skills of both business and service, Anchor’s team is comprised of seasoned professionals who are fluent in media, technology and asset management across multiple consumer categories. The Anchor Team provides a strategic, straight-forward approach that delivers unparalleled financial and marketing results, while simultaneously providing employment opportunities and charitable support to our Veteran community.