Executive Vice President, Media Operations
Mike is Executive Vice President of Media Operations for Anchor, overseeing the day-to-day media operations, execution, and deliverables for all of Anchors’ clients.
For the past 23 years, Mike has held various leadership roles in the media and advertising industry. Mike’s passion for exceeding client expectations is seen in his determination and attention to detail, delivering superior media results and account service for Anchor clients.
Mike’s extensive background in the media industry spans numerous categories helping drive client’s businesses in industries such as Pharmaceutical, Apparel, Retail, Wine & Spirits, Electronics and Consumer Packaged Goods. He has managed integrated media campaigns for clients such as Johnson & Johnson, Eli-Lilly, Glaxo SmithKline, Novartis, P&G, New Era Cap, American Home Products, Cannon, William Grant & Sons, Bacardi USA, Stoli Group USA, Santa Margherita Wines, Playtex, Energizer and Rent-A-Center.
Before joining Anchor, Mike spent ten years as Communications Planning Director at Grey Advertising and Mediacom, both part of WPP, and eight years at Sherwood Trading Group where he managed the media operations for all of Sherwood’s Corporate Trade clients.
Mike is a graduate of Siena College with a Bachelor of Science in Marketing Management. He resides in Northern New Jersey with his wife (who is also his college sweetheart) and their two sons. He is a family man through and through, enjoys coaching his sons’ sports teams, hiking, and camping with the family, and enjoys playing the occasional round of golf.