Jorge Gerena

Jorge Gerena

Vice President, Media Account Director

Jorge is the Vice President, Media Account Director for Anchor, managing the Media Strategy & Implementation for Anchor clients.

Jorge has over fifteen years of major brand experience, spanning traditional, digital, and emerging media.  Throughout his career, Jorge helps his clients succeed in navigating through the ever-evolving media landscape by delivering integrated media strategies that align to their overall business objectives.

Jorge brings 360-degree experience to the table across general market and multicultural demographics in a wide range of categories, including Retail, Wine and Spirits, CPG, and Financial Services.  He has managed the media strategy and implementation for blue-chip clients such as Walmart, Diageo, Bacardi USA, William Grant & Sons, P&G, Coca-Cola, Giant Eagle, Hasbro, and Prudential Financial.

A media agency veteran, Jorge started his career at Horizon Media on the investment team.  For the last ten-plus years, Jorge has held senior-level roles at media agencies including Carat, Mediacom, Starcom, OMD, and m/Six.  Prior to joining Anchor, Jorge was a media lead for Prudential Financials’ in-house agency.

Jorge attended Seton Hall University, where he majored in Communications.  A planner at heart, Jorge enjoys planning family activities throughout the year with his wife and two daughters.  He has a passion for food and wine, and enjoys dining both near his home in Ridgewood, NJ, and in New York City.  A die-hard Buffalo Bills fan, Jorge believes that one day he will see his beloved team win a Super Bowl.