Fran Baric, Senior Vice President, Client Partnerships for Anchor, is responsible for account management and trade credit utilization.

For the past 25 years, Fran has held various leadership roles in the areas of media, account management and client partnerships in the Corporate Trade industry. Fran is a team player demonstrating ambition and resilience along with a passion for building relationships while overseeing trade credit utilization.  

Before joining the Corporate Trade Industry, Fran worked at Top NY Advertising Agencies such as Grey, McCann-Erickson, Saatchi and Saatchi and Cliff Freeman & Partners in various media leadership roles handling the planning and execution of advertising campaigns for Fortune 500 Companies.

Fran is a graduate of New York University with a Bachelor of Science in Marketing. She resides in Northern New Jersey with her husband and three daughters.  Fran enjoys spending time at the Jersey Shore surrounded by her friends and family making memories and feeling grateful.