Chief Revenue Officer
Erik is Anchor’s Chief Revenue Officer responsible for account management and trade usage for all of Anchor’s clients as well as overseeing revenue growth more holistically across multiple streams of business.
For over 25 years, Erik has been leading strategy teams that help clients reach their KPIs, launch new media platforms, and increase revenue. Erik is a proven leader that is fluent in both traditional and digital platforms and has the innate ability to create and nurture relationships within traditional and matrixed organizations delivering quantifiable and verifiable results for his clients.
Erik brings a diverse background of experience to Anchor and its clients. Having not only managed blue-chip accounts at agencies such as Zenith Media, Spark Foundry, and Wavemaker Global, Erik brings the experience of being a Corporate Trade client and media partner when he was at Verizon Wireless and Westwood One, respectively. Erik brings these experiences to Anchor clients when communicating what works and more importantly, what does not work when it comes to effectively utilizing Corporate Trade.
Throughout his career, Erik has managed Fortune 500 accounts within the Pharma, CPG, Finance, Telecom, QSR, Luxury Brands, and Travel industries. Some of Erik’s most notable accounts are Verizon, Bristol-Myers Squibb, Boston Beer, United State Marine Corp, USAA, JPMorgan Chase & Co., Burlington, Dow Chemicals, Boeing, and Citi to name a few.
With his hands-on leadership approach, clients are assured that an integrated strategic framework is being utilized and delivered on promised results. Erik has a passion for connecting media insights, data analytics & strategy with actionable intelligence and purpose-driven plans.
A graduate of Montclair State University with a Bachelor of Science in Consumer Affairs, Erik is an inductee in the Montclair State Athletic Hall of Fame. He sits of the Board of Directors for the Glen Rock Shooting Stars in Glen Rock, NJ where he resides with his wife, three children his dog Riggins and cat Boomer.