Lawrence J. Finnegan III is Senior Vice President, National Video Investment and has been with Anchor Trading since April 2022. Finnegan is tasked with overseeing Anchor Trading’s National Video Investment business ensuring that Anchor’s Trading Desk continues to lead the media trading industry. In his role, Finnegan develops unique trade solutions for both our media trade partners as well as our clients.

Finnegan came to Anchor with a wealth of experience from his previous agencies with 6 years leading Evergreen Trading’s National desk. Prior to that leadership role, he spent 16 years working within the Interpublic Group of Companies. After 8 Years in traditional Advertising and Media Buying at TN/Initiative Media, he entered the Corporate Trade industry in 2007 where he sat as VP, National Investment and lead negotiator at Orion Trading.

Additionally, Larry is a proud husband to his wife Jennifer and a father of three young children LJ, Hudson and Harlee with whom he happily dedicates his free time.