Director, Digital Media
For close to 10 years, Amanda Kresback has been working in media handling client relationships, negotiating deals, and managing the day to day business of multiple high-profile clients including Reckitt Benckiser, Georgia Pacific, Nestle, Sears, Firehouse Subs, Ally Bank, Kikkoman and McCormick. As Director of Digital Media, Amanda continues to expand on these roles whilst mentoring and managing her team.
Prior to joining Anchor, Amanda started her career at Active International in the Print and Out of Home department before making the switch to Digital two years into her career. Amanda was one of the first members of the digital team at Active International and played a role in growing their digital business, especially in the programmatic space. She took lead on switching from manage service to self-service with The Trade Desk and was hands on, in-platform managing millions of dollars in programmatic activity for Reckitt Benckiser, among others.
Amanda holds a Bachelor of Science Degree in Communications with a minor in Advertising from State University of New York at Oneonta. In her spare time, she enjoys traveling and spending time with her friends and family.