Chief Digital Officer
Alan is the Chief Digital Officer for Anchor. For the past 20 years, Alan has been at the forefront of Digital Media and Technology starting when he was a stockbroker for First Security Investments in the late 1990’s. It was there that Alan’s interest in emerging technologies was ignited as he closely followed companies such as Ericsson, who at the time, was developing one of the first mobile routers to enable real-time transactions that allowed online payments using mobile phones.
Realizing where the world was heading in terms of online trading and commerce, Alan left the securities industry to become Vice President of Sales for Traffix, Inc., a publicly traded company that specialized in Direct Response, Search and Lead Generation.
With now a deep understanding of the digital landscape, in 2006 Alan left Traffix to join Active International to build out Active’s digital practice. During his tenure at Active, Alan rose quickly through the ranks ultimately becoming their Global Chief Digital Officer in 2012. In this role, Alan guided the global growth of their digital business and as media continued to evolve, Alan spearheaded the seamless integration of Active’s Print and Out-of-Home departments into one Integrated Media department.
In 2016, Alan led the acquisition team for the purchase of two digital media agencies, Involved Media, a social media agency and Iron Traffic, a programmatic media company. Alan was named C.E.O. of the newly formed agency, Involved Media, shortly after the acquisitions.
Throughout his career, Alan has directly managed and overseen digital media strategy and execution for clients including Colgate-Palmolive, Reckitt Benckiser, Diageo North America, Scotts Miracle-Gro, Quicken Loans, Pella Windows, McCormick & Company, iRobot, and Legendary Films, to name a few.
Alan studied Business Administration at PACE University in Pleasantville, NY. He is a frequent speaker on panels for the Association of National Advertisers (ANA), Direct Marketing Association (DMA) and has penned multiple op-ed for AdExchanger and other digital industry publications.
Alan is a devoted family man living with his wife, three sons and two dogs in New City, NY. When his schedule permits, he also assists in coaching his sons’ baseball and basketball teams.